Why it’s easy to get lost in NBC’s Superstore

2016 is proving to be the year I re-discovered my appreciation for comedy series. Here’s why I binged the first season of NBC’s workplace comedy Superstore in one weekend sitting…


Superstore (2015): Created by Justin Spitzer (The Office); 2 seasons à 11 episodes à 21mins.; starring America Ferrera (Ugly Betty, The Sisterhood of the Traveling Pants), Ben Feldman (A-Z, Silicon Valley), Lauren Ash, Nichole Bloom (Shameless), Nico Santos, Mark McKinney, Colton Dunn (Key & Peele).

For fans of: American workplace comedies such as The Office, or Parks & Rec (or even Scrubs).

First Unbreakable Kimmy Schmidt, then Angie Tribeca. And now I am hooked on NBC’s  comedy about employees at a Mid-Western superstore. Here’s why I binged the first season in one weekend sitting…

1. America Ferrera is a goddess

She’s beauty, she’s grace, she’s also sexy as hell. No wonder Jonah falls in love with her.

2. It will cheer you right up

Superstore is an uplifting comedy that is perfect for watching alone after a long, frustrating day at work. It serves as a friendly reminder that not everyone has a job that allows for self-actualisation or is particularly exciting, but that doesn’t mean we should stop looking for “moments of beauty in the everyday” as Jonah puts it in the first episode.

3. It features hilariously quirky characters

Sure, some of their traits are exaggerated for comedic effect, but there’s a bit of everyone in each of the Superstore employees: the young woman who wants to make something of herself besides being a mother and a wife (Ferrera), the failed business man who is clinging to his optimism cause it’s all he’s got left (Feldman), the naive but kind-hearted teen (Bloom), the sneaky suck-up who wants to get promoted at all costs (Santos), the woman who is tough in her professional life but really just looking for companionship in her private life (Ash), the disadvantaged man who never complains, the devout Christian struggling with progress (McKinney).

4. It’s surprisingly political

Racism, gay marriage, teen pregnancy, death, illegal immigrants, the fact that women don’t get paid maternity leave in the US, the second amendment / supermarkets selling guns are just some of the issues the show tackles without forcing you to buy into a certain opinion.

5. It’s allegorical

In that, Superstore works both on a literal and a symbolic level: On the surface, it’s a show about employees at a Mid-Western superstore. But if you look closer, Cloud 9 and the diverse group of people working there are a symbolic representation of the US as a whole. There’s something of everything (among other things Cloud 9 sells wedding dresses, furniture and guns) and everyone and that’s precisely what makes it so great.

And even though the employees are faced with a different challenge each episode, but they always make it work. Thus, the show’s message is simple: whether you’re Hawaian, Asian, Black, Jewish, Latino, White, gay, disabled, old, or poor, there’s nothing you can’t achieve if all of you are working together towards a common goal.

To binge or not to binge? I recommend watching only a couple (2-3) of episodes à day.

Where can I watch? Superstore is available for streaming on Amazon, iTunes, and Google Play.


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